Welcome Auto Dealers and Financing Providers

You know that an educated consumer is the best kind of customer. Giving your customers the information they need in order to make educated buying decisions ultimately results in repeat business.

That’s why the National Automobile Dealers Association, the American Financial Services Association and other leaders in the auto finance industry have come together to form AWARE, a national consumer education campaign that seeks to help consumers better understand how auto financing works.

AWARE focuses exclusively on the auto financing process, educating consumers in a Web environment free of advertising or lead-generation tools. AWARE wants to help your business—at no cost to you or your customers—by providing useful tools, information and educational pieces to your customers, with a simple click of a button from your Web site.

For more information, call (866) 693-4464 or email info@autofinancing101.org/.


Recognizing the need for consumer education, automotive industry leaders have formed AWARE (Americans Well-informed on Automobile Retailing Economics), a collaborative industry effort to provide consumers with information, tools, and other resources to better understand the auto financing system.