About Aware

Recognizing the need for consumer education, automotive leaders formed AWARE (Americans Well-informed on Automobile Retailing Economics), a collaborative industry effort to provide consumers with information, tools and other resources to better understand the auto financing system. AWARE membership includes the American Financial Services Association (AFSA), National Automobile Dealers Association (NADA), National Association of Minority Automobile Dealers (NAMAD), American International Automobile Dealers Association (AIADA), as well as auto dealers and finance companies. All of the companies and associations involved have a long history of educating consumers on auto financing, and are looking to expand outreach by collaborating with others sharing their commitment.

In educating consumers about auto financing and assisting them in making informed financing decisions, AWARE seeks to ensure that financing remains available and affordable to a broad spectrum of consumers. Dealer financing is not only convenient, but also offers competitive rates for consumers across the country.